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DOs and DON'Ts of Coupon Marketing
A Marketing Approach to
Designing Logos
A Guide to Effective Writing for
Business Owners
This booklet covers the basics of
organizing and producing strong copy
writing. Even if you find the need to
delegate the work to others, these
guidelines will help make sure you
communicate your important points and
do it well.
Before you engage in the design of your
logo, give some serious thought to what
you want to communicate through your
logo and who you are trying to
communicate with. This booklet will
provide you with an overview of
developing a logo with your marketing in
mind.
Coupons can be a great way to attract
new customers but they can also be a
great way to trash businesses
profitability. Care must be taken to
organize and plan for how, when and
what you discount with coupons. This
guide will provide you some practical
DOs and DON'Ts of coupon marketing.