If you are not using online video in your
marketing arsenal you are missing out big
time! Video boosts search engine results, increases
stickiness, and improves conversion rates.
In a 2009 report, following the introduction of Google's
universal search, Forrester Research concluded that video
results on Google have a 50 percent better chance of
appearing first on result lists, than on text-based sites. Video
results are more appealing because they include thumbnails
that grant more search page real estate. The thumbnail attracts
eyes to the results, regardless of the ranking order. In a
traditional search of textual results, there was a common
tendency to view the results by their organic order -- scanning
the page from the upper-left corner, down vertically, and then
across -- when a title catches the viewer's attention.
Recently Google increased the size of video thumbnail images
by 45% to make them standout more on the page. How can Short-Order Marketing Help? Making online video a part of your marketing efforts can
establish your business as a savvy operation that's truly
connected to your customers. Let Short-Order Marketing assist
you in designing, writing and producing a video for your
Online video is now a virtual requirement and one
of the best practices for businesses to gain an
advantage competitively. Video boosts search
engine results, increases stickiness, and improves
conversion rates. Smart online video lets businesses
reach consumers in real time with what they need to
know in the most engaging, informative, and
entertaining way possible. In order to understand
the best search engine optimization (SEO) practices,
you need to first know the value of video SEO.
Advantages of Video Marketing
Getting prospects to watch a
video can have an impact on
your business' bottom line.
Contact us today by
filling out the form. When you complete the form our
system will automatically send you
a PDF copy of our whitepaper
report - Internet Video Marketing.