If you are not using online video in your marketing arsenal you are missing out big time!
Video boosts search engine results, increases stickiness, and improves conversion rates.
In a 2009 report, following the introduction of Google's universal search, Forrester Research concluded that video results on Google have a 50 percent better chance of appearing first on result lists, than on text-based sites. Video results are more appealing because they include thumbnails that grant more search page real estate. The thumbnail attracts eyes to the results, regardless of the ranking order. In a traditional search of textual results, there was a common tendency to view the results by their organic order -- scanning the page from the upper-left corner, down vertically, and then across -- when a title catches the viewer's attention.
Recently Google increased the size of video thumbnail images by 45% to make them standout more on the page.
How can Short-Order Marketing Help?
Making online video a part of your marketing efforts can establish your business as a savvy operation that's truly connected to your customers. Let Short-Order Marketing assist you in designing, writing and producing a video for your business.
Online video is now a virtual requirement and one of the best practices for businesses to gain an advantage competitively. Video boosts search engine results, increases stickiness, and improves conversion rates. Smart online video lets businesses reach consumers in real time with what they need to know in the most engaging, informative, and entertaining way possible. In order to understand the best search engine optimization (SEO) practices, you need to first know the value of video SEO.
Advantages of Video Marketing
Getting prospects to watch a video can have an impact on your business' bottom line.
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Sample Videos